{"id":1858,"date":"2018-10-08T15:53:15","date_gmt":"2018-10-08T19:53:15","guid":{"rendered":"https:\/\/2018.portlandme.wordcamp.org\/?post_type=wcb_session&#038;p=1858"},"modified":"2018-10-08T15:53:15","modified_gmt":"2018-10-08T19:53:15","slug":"utilizing-growth-hacking-design-to-create-a-better-experience-for-your-customers","status":"publish","type":"wcb_session","link":"https:\/\/portlandme.wordcamp.org\/2018\/session\/utilizing-growth-hacking-design-to-create-a-better-experience-for-your-customers\/","title":{"rendered":"Utilizing growth hacking &amp; design to create a better experience for your customers."},"content":{"rendered":"<p>Traditionally, marketing and product design have been thought of as separate roles within many organizations. Often times, a gap is formed between the two, leaving an inconsistent experience from the time a customer is made aware of a product up through the time they&#8217;re an actual customer. Whether you&#8217;re a freelancer or part of a large company \u2014 join me as I dig into the growth funnel (AAARR model\u2014Acquisition, Activation, Retention, Referral and Revenue) and explore ways in which you can rapidly iterate in your marketing and product to provide a more cohesive experience for your target demographic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditionally, marketing and product design have been thought of as separate roles within many organizations. Often times, a gap is formed between the two, leaving an inconsistent experience from the time a customer is made aware of a product up through the time they&#8217;re an actual customer. Whether you&#8217;re a freelancer or part of a [&hellip;]<\/p>\n","protected":false},"author":85858,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1541250000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1857],"footnotes":""},"session_track":[161614],"session_category":[289],"class_list":["post-1858","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-a","wcb_session_category-business"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9NyYe-tY","session_date_time":{"date":"November 3, 2018","time":"9:00 am"},"session_speakers":[{"id":"1857","slug":"jeff-golenski","name":"Jeff Golenski","link":"https:\/\/portlandme.wordcamp.org\/2018\/speaker\/jeff-golenski\/"}],"session_cats_rendered":"Business","_links":{"self":[{"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1858\/revisions"}],"predecessor-version":[{"id":2030,"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1858\/revisions\/2030"}],"speakers":[{"embeddable":true,"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1857"}],"author":[{"embeddable":true,"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/maverick3x6"}],"wp:attachment":[{"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1858"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1858"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}