{"id":1692,"date":"2018-10-08T16:13:45","date_gmt":"2018-10-08T20:13:45","guid":{"rendered":"https:\/\/2018.portlandme.wordcamp.org\/?post_type=wcb_session&#038;p=1692"},"modified":"2018-10-08T16:38:36","modified_gmt":"2018-10-08T20:38:36","slug":"hiding-the-pulleys-and-strings","status":"publish","type":"wcb_session","link":"https:\/\/portlandme.wordcamp.org\/2018\/session\/hiding-the-pulleys-and-strings\/","title":{"rendered":"Hiding the Pulleys and Strings"},"content":{"rendered":"<p>Personalization, hyper targeting, and segmenting are far from subtle these days. In this session you\u2019ll learn effective marketing techniques to help you actually connect with your users and customers. You\u2019ll see real examples of how I learn about users and do it by providing them with value. We\u2019ll also get hands-on with businesses from the audience discovering real world fair trade marketing opportunities. We\u2019ll identify ways to raise your revenue and make customers happy doing it. And we\u2019ll learn how to create up-sells that actually help users rather than just helping your bottom line.<\/p>\n<p>Let\u2019s stop duplicating the techniques and strategies we see across the Internet. Learn how to listen to your users, they\u2019re already telling you what they need and how to connect with them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalization, hyper targeting, and segmenting are far from subtle these days. In this session you\u2019ll learn effective marketing techniques to help you actually connect with your users and customers. You\u2019ll see real examples of how I learn about users and do it by providing them with value. We\u2019ll also get hands-on with businesses from the [&hellip;]<\/p>\n","protected":false},"author":759993,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1541257200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1691],"footnotes":""},"session_track":[161614],"session_category":[289],"class_list":["post-1692","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-a","wcb_session_category-business"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9NyYe-ri","session_date_time":{"date":"November 3, 2018","time":"11:00 am"},"session_speakers":[{"id":"1691","slug":"jesse-friedman","name":"Jesse Friedman","link":"https:\/\/portlandme.wordcamp.org\/2018\/speaker\/jesse-friedman\/"}],"session_cats_rendered":"Business","_links":{"self":[{"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1692\/revisions"}],"predecessor-version":[{"id":2039,"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1692\/revisions\/2039"}],"speakers":[{"embeddable":true,"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1691"}],"author":[{"embeddable":true,"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/professor44"}],"wp:attachment":[{"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1692"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1692"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/portlandme.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}