{"id":1646,"date":"2017-04-19T09:47:31","date_gmt":"2017-04-19T13:47:31","guid":{"rendered":"https:\/\/2017.portlandme.wordcamp.org\/?post_type=wcb_session&#038;p=1646"},"modified":"2017-04-19T10:00:06","modified_gmt":"2017-04-19T14:00:06","slug":"how-to-double-your-wordpress-site-conversions-easily","status":"publish","type":"wcb_session","link":"https:\/\/portlandme.wordcamp.org\/2017\/session\/how-to-double-your-wordpress-site-conversions-easily\/","title":{"rendered":"How to Double Your WordPress Site Conversions&#8230;Easily"},"content":{"rendered":"<p>After investing so much time, effort, and resources in developing your WordPress website and marketing your brand, you should expect a flood of conversions on your site. After all, if you offer something of true value, it\u2019s in your audience\u2019s best interest to contact you and buy from you.<\/p>\n<p>This presentation will walk you through 31 effective techniques to get more of your site visitors converting. Some of the techniques will focus on behavior-based data gleaned from heat maps, scroll maps, and A\/B testing, while others will focus on messaging, neuromarketing, and human psychology, while yet others will focus on color, design, and UX elements.<\/p>\n<p>Whether you are looking to sell more on your website, increase leads, promote an upcoming event, build your email list, or drive site visitors to some other conversion event, you\u2019ll walk away from this session with highly specific methods for doubling your website\u2019s conversion rate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After investing so much time, effort, and resources in developing your WordPress website and marketing your brand, you should expect a flood of conversions on your site. After all, if you offer something of true value, it\u2019s in your audience\u2019s best interest to contact you and buy from you. This presentation will walk you through &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/portlandme.wordcamp.org\/2017\/session\/how-to-double-your-wordpress-site-conversions-easily\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Double Your WordPress Site Conversions&#8230;Easily&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11228784,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1495899000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1610],"footnotes":""},"session_track":[1082213],"session_category":[],"class_list":["post-1646","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-freelancer-agency"],"jetpack_shortlink":"https:\/\/wp.me\/p8jtkO-qy","jetpack_sharing_enabled":true,"session_date_time":{"date":"May 27, 2017","time":"11:30 am"},"session_speakers":[{"id":"1610","slug":"tom-shapiro","name":"Tom Shapiro","link":"https:\/\/portlandme.wordcamp.org\/2017\/speaker\/tom-shapiro\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/portlandme.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portlandme.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/portlandme.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/portlandme.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/11228784"}],"version-history":[{"count":4,"href":"https:\/\/portlandme.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1646\/revisions"}],"predecessor-version":[{"id":1650,"href":"https:\/\/portlandme.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1646\/revisions\/1650"}],"speakers":[{"embeddable":true,"href":"https:\/\/portlandme.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1610"}],"wp:attachment":[{"href":"https:\/\/portlandme.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1646"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/portlandme.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1646"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/portlandme.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}